The 5i™ Process

the Marketicians™  take the information about your business and apply nearly 40 years of experience in using, managing, interpreting and analyzing every kind of marketing data for strategic planning purposes. You get insights and perspectives that you have never had before. In addition to providing great insight, effectively sharing this perspective inside your organization leads to greater alignment of thinking. If marketing information is power, now you can give everybody more marketing power!

iNNOVATE
the Marketicians™ goal is to break down the barriers, not live inside them. We take nothing for granted during the development of innovative solutions. We identify constraints to the achievement of your marketing potential. These might be internal or external and could be organizational, financial, cultural, competitive, regulatory, time-driven etc.  We use all the information gathered during the iNVESTIGATE stage as the springboard to iNNOVATE. We combine this with other carefully selected inputs designed to stretch your thinking as you participate in our proprietary idea development process.  iNNOVATE is not a black box. You and your team are part of the process.

iNTEGRATE
In both large and small companies it is common for different pieces of the marketing jigsaw to be developed at different times, by different people and different departments or vendors with different thought processes and to achieve different goals. As a result the linkages between multiple initiatives are not always recognized or optimized. Our iNTEGRATE process examines all the linkages and recommends how to best iNTEGRATE. theMarketicians™ ensure that this key element of maximizing your marketing ROI is addressed as a specific step in the development of every client solution.

iMPLEMENT
the Marketicians™ combine experience, expert direction and disciplined project management to further improve ROI. This begins with the development of a detailed integrated plan in the previous step in the 5i™ process. From there we use a structured project management approach to ensure we achieve your deadlines, stay within your budgets and achieve your results.  We get your projects done faster because we aren’t learning how to do it as we go. We also save you money because we know how to maximize the value provided by prospective and existing partners and vendors of every size.
the Marketicians™ save time and money and improve the quality and the effectiveness of your plans. Working in collaboration with internal teams or with external partners/vendors you get better results for less.

iTERATE
All our solutions incorporate measurable objectives that tie back to your corporate goals.  To make sure that you hold us to our commitment we will insist on measurement of any changes we recommend so you can be sure you know what is working both for your customers and for your business.  We will also help you identify mechanisms to make sure you are always listening to your customers and that what you are hearing translates to continuous improvement in your decisions and actions.  By measuring and analyzing the results of your strategies and actions during and after implementation we will ensure that you can continue to identify ways to improve and change course if necessary. Constant learning is the secret to staying ahead of the competition.

Unimagined Results
The bottom line is that the Marketicians™ deliver. Our rigorous assessment helps identify new possibilities. Our innovative and all-encompassing strategy development process ensures a thorough, integrated and effective solution. We drive even greater efficiency and effectiveness through expert execution and we live by measurable results. We guarantee an improved return on your marketing investment!
the Marketicians™ promise to bring you a new set of marketing possibilities combined with the know-how to execute them. Ultimately you get results that you didn’t know were possible.